We're in the final throws of organising our TV advertising for one of our websites. But I tell you it's like a load of offline media people all getting their own back on us online geeks. Instead of impressions, unique visitors and CTR's they're giving us impacts, universes and TVR's (which I have known only until now as a car!)
That aside, it's really interesting trying to replicate our online methods within the TV arena without stepping on toes. With TV having been around for so long, there are so many more "standards" that have been developed, and with the budgets involved it's not best to storm straight in and challenge them all in the first attempt.
That said if all goes to plan our first ads should air on the 17th April.
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